دور التنمية المستدامة لمنظمات الأعمال في حماية حقوق المستهلک (من وجهة نظر تسويقية)

The role of sustainable development of business organizations in the protection of consumer rights (From a marketing point of view) Abstract Increasing awareness of the need for the participation of business organizations in all development processes as a full partner in the daily life of society. The society started to take on new and more complex dimensions. Business organizations must respond to the expectations and aspirations of the community. Rather, they must participate in philanthropy, voluntary campaigns, Health and environment, taking into account human rights, especially the rights of consumers and workers, and try to develop new behaviors in society and commitment to fair competition and away from monopoly and satisfy consumers. Through the previous thesis, this research aims to identify the role of sustainable development of business organizations in protecting consumer rights, from a marketing point of view. This is done by highlighting the basics of sustainable development for business organizations and identifying the relationship between this concept and marketing concept. Consumer rights, as a human being, will also be recognized and how corporate social responsibility can protect consumer rights through sustainable marketing. The results of the study showed the contribution of sustainable development to business organizations in protecting consumer rights through the commitments they undertake in carrying out various practices that they apply to consumers through sustainable marketing, namely green marketing (green product, green price, green promotion and green distribution) (Quality; innovation, management structure; responsible communication) and community marketing (educational or educational role; citizen sensitivity to consumers, and setting themselves up in the commitment register). Keywords: Sustainable Development - Consumer Rights Protection - Sustainable Marketing – Green Marketing - Responsible Marketing - Social Marketing - Business Organizations. 186 * مق